2025 was not a year of loud announcements or isolated wins. It was a year of structural change across markets, teams, and the product itself.
Instead of rushing out a traditional year-end recap, we chose to take a step back. Now, already well into 2026, the patterns of last year are clearer: what we built, what shifted, and why it matters going forward.
Following our in-depth 1-on-1 with Ants Vill, we asked leaders across Bisly the same four questions. What follows is a curated conversation highlighting the most telling moments and signals from 2025, and what they unlock for 2026.
Looking back at 2025, what was the most defining moment or achievement for Bisly?
Kristjan Kõrgmaa, CFO
"The Series A1 funding round in the summer was the defining moment from a Finance perspective. It marked a transition from proving that our technology works to scaling it with confidence."
Kristjan Luzkov, VP of Product
"For Product, 2025 was defining because we successfully pivoted to a partner-first business model."
Maciej Tomaszunas, Country Manager Poland
"Building a strong pipeline and introducing Bisly to the Polish and wider Central European market was the biggest milestone."
Sascha Stuckmann, Country Manager DACH
"In Germany, it wasn't a single moment but a steady journey. Developers are only now seriously engaging with smart home automation."
Merit Somelar, Baltics Sales Manager
"For me, the year was defined by trust. Seeing Bisly projects expand beyond Tallinn, and even to places like Muhu island, showed how much reliable systems and remote support really matter."
Which project, partnership, or customer win are you personally most proud of this year and why?
Salim Seremba, Country Manager UK
"Working with The Crown Estate has been a major achievement. Being able to demonstrate Bisly's value within an organisation of that scale is strong validation."
Sascha Stuckmann, Country Manager DACH
"Our partnership with AMPX in Luxembourg stands out, they are fully committed to Bisly and already have a strong reputation in their home market."
Maciej Tomaszunas, Country Manager Poland
"I'm especially proud of initiating pilot projects and strategic discussions with large international players."
Merit Somelar, Baltics Sales Manager
"Seeing Bisly included in designs by default has been one of the most meaningful shifts for me."
Kristjan Kõrgmaa, CFO
"What stands out for me is how Bisly evolved from a primarily direct-sales, project-based company into a technology provider with wholesale partners like Onninen and BK Grupp."
What changed the most in 2025, and what was the biggest lesson for you?
Tarmo Tali, CTO
"AI. Full stop. It's no longer a tool on the side, it's reshaping how software gets built."
Kristjan Luzkov, VP of Product
"AI moved from experimentation to real value creation. This culminated in the development of our AI Agent, Adam, designed to support facility managers."
Kristjan Kõrgmaa, CFO
"AI enabled efficiency gains measured in multiples allowing us to scale without proportional hiring."
Sascha Stuckmann, Country Manager DACH
"The biggest shift was learning to adapt faster. When an approach didn't deliver results, we adjusted quickly."
Liis Normak, Head of People
"People topics became much more closely linked to delivery and performance. Clear roles and consistent feedback directly affect execution speed."
And looking ahead, what should partners, customers, and future Bisly team members expect from 2026?
Kristjan Luzkov, VP of Product
"2026 will be a year of execution and launches. We're bringing our commercial BMS to market and expanding into new building segments."
Sascha Stuckmann, Country Manager DACH
"We'll expand our team in Germany and bring new innovations to market. This is where we'll show what lived innovation looks like."
Maciej Tomaszunas, Country Manager Poland
"2026 will be a year of accelerated growth: new markets, new solutions, and new partners actively delivering projects with Bisly."
Salim Seremba, Country Manager UK
"Partners and customers can expect continued expansion across hardware and software."
Merit Somelar, Baltics Sales Manager
"Expect steady momentum – more visibility, more collaboration, and an even smoother journey for customers and partners."
Tarmo Tali, CTO
"Expect change, but not the kind you can predict. The tools will evolve rapidly, but our mission stays the same."
2025 was about building the engine across product, markets, partnerships, and people. Those shifts only become visible once you zoom out and connect the dots. 2026 is about turning foundations into momentum.
